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About Us

Like you, we love great tasting indie craft beer.

We like trying new creations, as well as enjoying old favourites. And to be honest, we don’t always fancy going out to do this. We enjoy having a drink at home with a good meal after work, or socialising with friends and family at theirs.

That’s why we started The Beer Rep!

You can choose the beers you want, at a time that suits you, without being locked into a monthly subscription. And you can mix and match beers from different breweries so you can sample a variety of styles and flavours.

Meet Martin, our founder

Hello, I'm Martin, the creator of The Beer Rep. With over 20 years’ experience in the hospitality industry, I started working aged 18 as a bar cellar man at a private members’ club. I served classic drinks like half a lager mixed with a Courage light ale (showing my age), Whitbread pale ale, and Directors on cask, while managing the cellar and ensuring the quality of the cask ales.

After that I joined Wetherspoons, where I stayed for 15 years as an Assistant Manager. Spoonies takes the management and condition of its ales seriously, so I learnt a lot there over the years and it got me interested in exploring new styles of beers. I also work on the Bermondsey Beer Mile at Mash Paddle which was established in 2022 and has quickly become a thriving brewery and tap room.

 

I've recently taken my passion for brewing to the next level and have started creating my own beers at home. I’ve also studied for the IBD General Certificate in Brewing, which provided me with a solid foundation in brewing practices and recipe development. I love experimenting with flavours and styles and some of my brews have been delicious - some a bit ‘interesting’, but any failure just gives me more appreciation for the art of brewing a perfect beer.

 

The idea for The Beer Rep was born very randomly during the early hours of a Spring morning. I woke up and couldn’t get the idea of creating an online indie craft beer store out of my head. My partner’s Dad is one of the founders of Magpie Brewery in Nottingham, and we often talk about how hard it is for small independent breweries to survive. The hospitality trade is still suffering after the financial strain of Covid, and selling to the public is really hard if they don’t know you exist. Enter The Beer Rep - an online shop specialising in selling a variety of quality indie craft beers from across the UK that you just can’t find on the supermarket shelves.

 

I focus on finding beers outside of the indie breweries’ core ranges - those limited edition releases that any true indie craft beer lover gets excited about when they drop. The beauty of The Beer Rep is that you get access to a great range of beers without the constraints of monthly subscriptions. You have the freedom to create your own boxes at a great price, selecting the beers you love or would love to try, when you want them. We also offer a rewards programme, earning you points every time you shop with us - and those points can be redeemed as discounts for future purchases. Our gift to you for choosing to shop with us!

 

We’d love you to take a look at the shop, discover incredible indie beers, and support small and independent breweries who are passionate about quality and flavours. I hope we will soon be delivering the finest indie craft beers right to your door.

 

Drink Better. Drink Indie. Cheers to that!

Martin Founder
Homebrewing About Us
Infinity DDH Pale

Why Choose The Beer Rep?

  • Indie Beer Selection: Explore our selection of the finest indie beers, handpicked from a variety of top independent UK breweries. With a wide range of styles—from bold IPAs and rich stouts to refreshing lagers—there’s a perfect brew waiting for every taste.
  • Convenience: Explore our Build A Box feature which allows you to create a box of eight beers from a variety of box styles including Hoppy or Mixed. 
  • Advanced Shop Features: Our easy-to-navigate online shop features advanced filtering options, allowing you to browse by beer style, brewery, price, and more. Finding the perfect beer has never been easier!
  • Points Reward System: At The Beer Rep, every purchase earns you points that can be redeemed for discounts on future orders. It’s our way of saying thank you for choosing us as your craft beer supplier.
  • Your Taste Discovery: Not sure which beer is right for you? Explore our detailed section on beer styles, where you can learn about different flavour profiles, different varieties within that beer style, and more, to help you find the beer that best suits your taste.

How It Works

buy indie beer o0nline

Pick Your Beers

Mix ‘n’ Match beers from a variety of styles & breweries

Rewards

Spend & Earn

Earn points the more you spend to use on future purchases

Delivery Ned

Fast Delivery

Order before 2pm Mon-Fri and get next day delivery

Our Pledge to Reduce Our Carbon Footprint 🌱

At The Beer Rep, we care about more than just great-tasting beer – we care about our planet too. Here’s how we’re taking steps to reduce our environmental impact:

  • Efficient Delivery Practices: We partner with couriers who focus on optimizing delivery routes, and are rolling out more electric vehicles, reducing emissions while ensuring your beer arrives in perfect condition.
  • Cans Over Bottles: We only sell beer in cans. They’re lighter to transport, reducing emissions, and infinitely recyclable, making them the most eco-friendly option for beer lovers.
  • Eco-Friendly Packaging: Our recyclable boxes and materials are designed to minimize waste without compromising on quality.
  • Paperless Operations: From digital gift cards to email receipts, we’ve cut down on unnecessary paper use.
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