About Us
Like you, we love great tasting indie craft beer.
At The Beer Rep, we’re all about championing UK independent breweries. With so many struggling for access to market, our goal is to give them a platform and give beer lovers a way to discover their craft. From limited releases to small-batch gems, every beer we stock is part of a bigger mission to support UK independents.
We also host The Beer Rep Chats With podcast, where we speak directly to brewery founders and beer industry pros about their journeys, challenges, and passions, bringing you even closer to the people behind the beer.
Drink better. Drink indie.
That’s why we started The Beer Rep!
You can choose the beers you want, at a time that suits you, without being locked into a monthly subscription. And you can mix and match beers from different breweries so you can sample a variety of styles and flavours.
Hi, I’m Martin, founder of The Beer Rep. After 20+ years in hospitality—from cellarman at a private club to 15 years with Wetherspoons—I developed a deep respect for beer quality and cellar care. I now help run Mash Paddle Brewery on the Bermondsey Beer Mile and brew my own beers at home.
The Beer Rep began as a late-night idea: to champion small UK breweries who get blocked out by big globals and struggle with access to market. We focus on exciting, limited releases you won’t find in supermarkets—no subscriptions, just great indie beer when you want it. You can build your own box, earn rewards, and explore new brews with every visit.
We’re proud to support passionate UK brewers and bring their best beers to your doorstep.
Cheers to that!
Drink Better. Drink Indie.



Why Choose The Beer Rep?
- Indie Beer Selection: Explore our selection of the finest indie beers, handpicked from a variety of top independent UK breweries. With a wide range of styles—from bold IPAs and rich stouts to refreshing lagers—there’s a perfect brew waiting for every taste.
- Convenience: Explore our Build A Box feature which allows you to create a box of eight beers from a variety of box styles including Hoppy or Mixed.
- Advanced Shop Features: Our easy-to-navigate online shop features advanced filtering options, allowing you to browse by beer style, brewery, price, and more. Finding the perfect beer has never been easier!
- Points Reward System: At The Beer Rep, every purchase earns you points that can be redeemed for discounts on future orders. It’s our way of saying thank you for choosing us as your craft beer supplier.
- Your Taste Discovery: Not sure which beer is right for you? Explore our detailed section on beer styles, where you can learn about different flavour profiles, different varieties within that beer style, and more, to help you find the beer that best suits your taste.
How It Works

Pick Your Beers
Mix ‘n’ Match beers from a variety of styles & breweries

Spend & Earn
Earn points the more you spend to use on future purchases

Free Delivery
When you spend £60 or more
Our Pledge to Reduce Our Carbon Footprint 🌱
At The Beer Rep, we care about more than just great-tasting beer – we care about our planet too. Here’s how we’re taking steps to reduce our environmental impact:
- Efficient Delivery Practices: We partner with couriers who focus on optimizing delivery routes, and are rolling out more electric vehicles, reducing emissions while ensuring your beer arrives in perfect condition.
- Cans Over Bottles: We only sell beer in cans. They’re lighter to transport, reducing emissions, and infinitely recyclable, making them the most eco-friendly option for beer lovers.
- Eco-Friendly Packaging: Our recyclable boxes and materials are designed to minimize waste without compromising on quality.
- Paperless Operations: From digital gift cards to email receipts, we’ve cut down on unnecessary paper use.