This episode matters to consumers because it shines a light on why cask ale is such a vital part of Britain’s beer culture and what’s at stake if it isn’t protected. Jonny Garrett, beer writer and co-founder of The Craft Beer Channel, shares how his love for beer began in pubs, why the pandemic hit cask so hard, and the urgent need to preserve it for future generations. His campaign to have cask ale recognised by UNESCO as intangible cultural heritage highlights not just its historic importance, but also the role drinkers play in keeping it alive. For consumers, this conversation shows that every pint of cask ordered helps safeguard a unique tradition and ensures pubs remain central to community life.