Elevating Independent Breweries Through Branding
With Tim Weaver
In this episode, Martin sits down with Tim Weaver, founder of The Brand Weaver, to explore the role of branding in today’s craft beer scene. Tim shares his journey into brewery branding, why authenticity is the foundation of a strong identity, and the biggest mistakes indie breweries often make with their design and messaging. Along the way, he highlights real-world success stories, offers practical marketing tips, and gives us a preview of his upcoming book Branding for Breweries. If you’re a brewery owner, craft beer fan, or simply curious about how branding shapes the beers we choose, this episode is packed with valuable insights.
- 36 minutes
- September 29th 2025
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Episode Highlights
- How he found his path into brewery branding and why it matters so much for independents
- Tips on adapting your branding to shifting trends without losing authenticity
- Real success stories of breweries who transformed their image and grew their following
- A sneak peek into his upcoming book Branding for Breweries, packed with practical strategies for owners
Tim says:
“Look at the visuals and the experience. Take what that story is and bring it to life in physical ways and visual ways.“
Why This Episode Matters
Branding isn’t just about having a nice logo — it’s about creating an identity that connects with drinkers, builds trust, and makes your beer memorable. In a market overflowing with choice, indie breweries need more than great recipes to stand out. That’s where Tim Weaver comes in. With years of experience helping breweries refine their look and voice through The Brand Weaver, Tim understands how design shapes perception and drives sales.
At The Beer Rep, we’re more than just a store—we’re here to tell the stories behind the beers and support the people who make them. Thanks for tuning in and supporting independent breweries along the way.
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