From Attic to Brewery: The Journey of Attic Brew Co
With Co-founder Oli Hurlow
In this engaging conversation we spoke to co founder Oli Hurlow from Attic Brew Co, who shares the journey of starting a brewery in Birmingham, the challenges faced, and the importance of community and local support. He discusses the evolution of their beer offerings, the significance of cask ale, and the impact of COVID-19 on their business. Oli emphasises the need for independent breweries to connect with their local markets and the role of tap rooms in fostering growth. He also shares exciting future plans for Attic Brew Co and encourages aspiring brewers to reach out for advice.
Episode Highlights
- The Beginning of Attic Brew Co
- The importance of Tap Rooms
- Adapting through Covid
- The rise of the Birmingham indie beer scene
Oli says:
“I guess our sort of broader goal is to be sort of the kind of go-to brewery in the West Midlands.”
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Why This Episode Matters
This episode matters to consumers because it highlights why their choices directly shape the future of independent beer. Oli Hurlow’s story offers more than just the journey of starting Attic Brew Co, it shows the challenges and passion behind every pint, the importance of supporting local businesses, and how taprooms and community connection keep independent brewing alive. By discussing the evolution of beer styles, the role of cask ale, and the resilience needed to survive challenges like COVID-19, Oli gives listeners a deeper understanding of where their beer comes from and why it matters. His openness about future plans and encouragement for aspiring brewers also invites drinkers to feel part of the journey, showing that enjoying a pint at a local taproom is not just about the beer, but about sustaining creativity, jobs, and culture in their community.
At The Beer Rep, we’re more than just a store—we’re here to tell the stories behind the beers and support the people who make them. Thanks for tuning in and supporting independent breweries along the way.
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