SIBA’s Indie Beer Campaign: Why It Matters for Beer Lovers
With Neil Walker - Head of Comms and Marketing for SIBA
In this episode of The Beer Rep Chats With, Martin speaks with Neil Walker, Head of Communications & Marketing at SIBA (Society of Independent Brewers & Associates), about the evolving indie beer landscape, the power of consumer choice, and how the new Indie Beer UK campaign is helping drinkers support truly independent breweries.
Episode Highlights
- Why access to market, not demand, is the biggest challenge for small brewers
- The Indie Beer UK campaign and what it aims to achieve
- Consumer confusion around ownership—and why it matters
- The rise of nitro stouts, low/no alcohol beer, and taproom culture
- How YOU can help independent breweries thrive
Neil says:
“Consumers want to support small, but they don’t always know how. This campaign helps bridge that gap.”
Support Indie Breweries
Want to support UK independent breweries like the ones discussed in this episode? Check out these indie beers featured in our shop
Why This Episode Matters
This episode shines a light on what’s happening behind the scenes in the UK beer industry. From production struggles to market pressure, it reminds us why supporting independent breweries isn’t just about what’s in your glass—it’s about the future of beer culture.
As Neil shared:
“We’re not saying don’t drink global beer—just be aware of your choices. Indie breweries need visibility, and this campaign gives them that.”
At The Beer Rep, we’re more than just a store—we’re here to tell the stories behind the beers and support the people who make them. Thanks for tuning in and supporting independent breweries along the way.
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